Marketing & Sales Consulting
Gender Insights for Your Financial Services Organization
“I encourage you to introduce yourself to Marti, and learn the way we did, with a personal
marketing coach.”
-Susan Nethero, Intimacy Founder and renowned “Bra Whisperer”
Consulting Clients
Marti helps companies get smart about women.
Here are just a few of her marketing to women and financial services clients.
In the News
Consulting Services
Put Marti’s marketing financial services expertise to work in your organization.
The TrendSight Group helps financial services clients leverage buying power from key segments like Boomers and women. Build brand awareness and gain competitive advantage with high impact programs.
Diagnostic
The GenderTrends
Brand Illuminator™
This three-step process delivers market- and consumer-informed recommendations on the top five to ten initiatives that will most significantly build your financial services business.
Customer-centered Quick Steps
The GenderTrends HighLighter™
Helps you focus on understanding and meeting the needs of the consumers who buy your financial services products.
The TrendSight
PrivateEye WorkSession™
An interactive session for key executives designed to provide expert opinions on your current products and programs, flag imminent market dangers, and highlight timely opportunities you are unlikely to spot on your own.
Planning and Tactical Development
The TrendSight Marketing LightSwitch™
We help you tap into the power of the female buyer to grow your sales, create brand preference, strengthen your communications impact and increase loyalty, referrals and profitability.
The GenderTrends™ Professional Skills SpotLight™
Apply the GenderTrends Principles to boost sales force effectiveness with women consumers and women business buyers, and provide a competitive edge in attracting and retaining top talent via better recruiting results.
Selling Financial Services Videos
Starting a Conversation with a Woman Prospect
How to Connect With Women in Conversation
Know The Couple OR How to Meet the Wives
HALF of All Millionaires Are Women
Don’t Let the Wealthy Widows Get Away!
Consulting Rave Reviews
“We were so excited to work with Marti Barletta as my marketing coach. Marti was really helpful and instrumental in creating more reasons for customers to shop with us.”
-Susan Nethero, Intimacy Founder and renowned “Bra Whisperer”
Marketing to Women Case Studies
Explore the many ways Marti has helped companies get smart about marketing to women.
