Marti Barletta

Marketing & Sales Consulting

Gender Insights for Your Financial Services Organization

“I encourage you to introduce yourself to Marti, and learn the way we did, with a personal
marketing coach.”

-Susan Nethero, Intimacy Founder and renowned “Bra Whisperer”

About Marti

Marketing Marketing Financial Services with the TrendSight Group

Consulting Clients

Marti helps companies get smart about women.

Here are just a few of her marketing to women and financial services clients.

  • HR Block
  • World Financial Group
  • UBS
  • Investors Group Canada
  • John Hancock
  • Lincoln Financial
  • Wachovia
  • Ford
  • Deloitte
  • Volvo
  • Logitech
  • Toys R Us
  • Pfizer
  • Frito Lay
  • Mercury
  • GE Appliances
  • Serta
  • Kodak
  • Acton Marketing
  • Diageo
  • Intimacy
  • Trade Secret
  • Mountain Air
  • Medicis

In the News

  • The New York Times
  • Wall Street Journal
  • USA Today
  • Tom Peters
  • Seth Godin
  • The Economist
  • CBS MoneyWatch
  • Chicago Tribune
  • Time
  • Huffington Post

More press reaction…

Consulting Services

Put Marti’s marketing financial services expertise to work in your organization.

Consulting Services

The TrendSight Group helps financial services clients leverage buying power from key segments like Boomers and women. Build brand awareness and gain competitive advantage with high impact programs.

Diagnostic

The GenderTrends
Brand Illuminator™

Consulting - The GenderTrends Brand Illuminator

This three-step process delivers market- and consumer-informed recommendations on the top five to ten initiatives that will most significantly build your financial services business.

Customer-centered Quick Steps

The GenderTrends HighLighter™

Consulting - The GenderTrends HighLighter

Helps you focus on understanding and meeting the needs of the consumers who buy your financial services products.

The TrendSight
PrivateEye WorkSession™

Consulting - The TrendSight PrivateEye WorkSession

An interactive session for key executives designed to provide expert opinions on your current products and programs, flag imminent market dangers, and highlight timely opportunities you are unlikely to spot on your own.

Planning and Tactical Development

 The TrendSight Marketing LightSwitch™

Consulting - The TrendSight Marketing LightSwitch

We help you tap into the power of the female buyer to grow your sales, create brand preference, strengthen your communications impact and increase loyalty, referrals and profitability.

The GenderTrends™ Professional Skills SpotLight™

Consulting - The GenderTrends HighLighter

Apply the GenderTrends Principles to boost sales force effectiveness with women consumers and women business buyers,  and provide a competitive edge in attracting and retaining top talent via better recruiting results.

Selling Financial Services Videos


Starting a Conversation with a Woman Prospect


How to Connect With Women in Conversation


Know The Couple OR How to Meet the Wives


HALF of All Millionaires Are Women


Don’t Let the Wealthy Widows Get Away!

More Selling Financial Services Videos…

Consulting Rave Reviews

“We were so excited to work with Marti Barletta as my marketing coach. Marti was really helpful and instrumental in creating more reasons for customers to shop with us.”

-Susan Nethero, Intimacy Founder and renowned “Bra Whisperer”

Marketing to Women Case Studies

Explore the many ways Marti has helped companies get smart about marketing to women.

  • Allstate
  • Frito Lay
  • GE Appliances
  • Ford
  • Deloitte
  • Wachovia
  • Serta
  • State Farm Insurance
  • Volvo
  • Volvo
  • Volvo
  • Logitech
  • Toys R Us
  • Intimacy
  • Acton Marketing
  • Trade Secret
  • Advocis
  • John Hancock

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