Can Men Develop Good Marketing to Women Campaigns?

Only 3% of creative directors are women. That’s a surprisingly low percentage, isn’t it? Male dominance in the field may explain some of the poor-quality marketing to women efforts I’ve seen.

Can Men Create Good Marketing to Women Campaigns?

We can’t go from 3% to 50% representation overnight. So the question is: can men develop good marketing strategies and advertising executions that appeal to women? Short answer: Yes, they can!

Well, it’s a little more complicated than a simple yes. Male creatives doing a great job of marketing to women can be done– and has been. Here’s what it takes.

How Men Can Become Marketing to Women Experts

  • He has to be  sophisticated enough communicator that he can work easily and comfortably in the world of women’s verbal and visual subtleties and emotional richness.
  • He needs in-depth briefings on the specific principles of female gender culture, how women respond differently to the marketing disciplines he’s working with, and how this particular target segment of women thinks and feels about this particular product.
  • He needs to be open to feedback on his work from women that may not “feel right” to him, at least until he becomes familiar with the new culture he’s working in.
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About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

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