Boomer Women Customers Buy Faster Than Younger Women

Often, the purchase process can take longer for women than for men. As described in my Spiral Path consumer behavior model, women cycle back through the stages of purchasing until they find The Perfect Answer.

How Women Buy: The Spiral Path

Boomer Women Customers Buy Faster Than Younger WomenFor Boomer women, though, the process is shorter and simpler, for two main reasons:

  1. Like all women, Boomer women ask around and use word of mouth. But now they’ll be asking peers with a greater inventory of experience to draw on. So that will immediately get them farther and faster into the process than then they were younger and asking less experienced peers.
  2. Boomer women themselves have greater experience with their own decision process. They’ve been there, done that once or many times before, so they know what they like and have an existing framework into which they can quickly integrate new options and considerations. They have more experience with products and services, so they don’t need to loop back and revisit previous stages of the decision path as many times in order to make their decisions.

So, when marketing to women, remember that Boomer women may buy faster and result in quicker profits!

This entry was posted in Differences between women and men, Featured, Marketing to Boomer Women, Spiral Buying Path and tagged on by .

About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

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