Be Loyal to Your Women Customers, and They Will Stay Loyal to You

Loyalty marketing to women

Once a woman has purchased your brand, she converts from being a prospect to being a customer. Given women’s greater brand loyalty after the initial purchase, they’re basically yours to lose from thereon out-she did decide your brand is the “perfect answer,” after all. As long as you don’t do anything too egregious (she’s forgiving, but only up to a point), she’ll keep coming back.

Marketing to women after the first purchase has two objectives:

  1. Build the customer relationship and enhance her sense of brand commitment, so she returns to the brand for any subsequent or related purchases.
  2. Motivate her to become an enthusiastic brand ambassador and recommend the brand to her family, friends and acquaintances.

Leave a Reply

Your email address will not be published. Required fields are marked *