Are Women Better Problem-Solvers than Men?

Are women better problem solvers than men?So asks Danny Schuman in his new article, featuring some of my marketing to women insights. Danny is interested in how people solve problems, and he has done some fascinating research in his book The Joy of Solving.

It turns out that people have five “distinct and differentiated methods of problem solving.” Read this Fast Company article for a summary of all five. And, of course, women often take the Blissfully Ignorant Path!

Danny has a beautiful way of describing women’s Spiral Buying Path, and defending the benefits of being open to changing one’s mind:

When people tell me their stories of successful problem solving, time and again they talk about how they thought they were headed toward one answer, when they’d somehow swerve off course and wind up somewhere completely different.

People who follow a straight direct path without veering from it might look at that kind of thinking as indecisive. I see it as flexible.

The spiral path that Marti describes celebrates the Joy of Flexibility, the Joy of Openness and Receptivity, the Joy of Belief that there may be something better out there that you haven’t found yet.

Here are a couple marketing to women videos to give further insight into women’s flexibility and their decision-making.

Why Women Can’t Make Up Their Minds – The Search for the Perfect Answer

How Men and Women Shop Differently


This entry was posted in Differences between women and men, How women buy, Press and tagged , , , , on by .

About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

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