Here are six points to share with your financial advisory team about why you should be marketing financial services to women:
- Women are enjoying growing earnings- and will continue to do so
- Women have a growing participation in investment management
- Women already command the majority of financial assets
- Women will inherit twice – from family and spouses
- The most wealthy age group, those who are 65+, becomes increasingly female as the population ages. Women have longer average lifespans
- Half of all millionaires are women
So put these points up on your bulletin board, add them to your internal communications and make sure everyone understands the opportunity you’re missing if you’re not marketing to women!