10 Things Every CEO Needs to Know About Women

1. As employees, women are better prepared to work in the new Information Economy, earning 58% of all college degrees.

2. As managers, women are rated higher than their male counterparts by bosses, subordinates and peers, not only on “soft” skills, like communication and coaching, but also on a broad range of “hard” skills, like setting standards, planning and decisiveness.

3. As investors, women currently control 51.3% of private wealth in the U.S. The number of wealthy women in the U.S. (investable assets of $500K+) grew 68% 1996-1998, while the number of wealthy men grew only 36%. Now in 2010, women comprise fully two-thirds of wealthy Americans.

4. As buyers, women make the purchasing decisions for 81% of all consumer and business dollars spent in the U.S., including 68% of new cars, 66% of computers and 51% of consumer electronics, to name just a few.

Women Really Are Different from Men

5. Women are ensemble players – they value consensus and collaboration, and seek points of commonality with other people. Men are soloists – they stress self-reliance and autonomy, and seek to differentiate themselves from other people.

6. Women are synthesizers, pulling all elements, details and context together to grasp the big picture. Men are analysts: their version of the big picture involves stripping away detail and focusing solely on the essentials of the situation.

7. Women can perceive “the fine points” better than men. They see and recall more elements and nuances in any environment, product, service or communication, and they care and express more about them.

8. Men look for “a good solution” that addresses most of the key criteria, then they move on. Women search comprehensively for “the perfect answer,” a result that is just right in every respect.

9. In evaluating elements of a major decision, women want the same things as men, they just want more. Like more facts, more details, more information, more feedback from others and more time to make their decision.

10. Having gone through a more comprehensive “due diligence” process in reaching a decision, women tend to be more loyal to their choice of product and provider, and generate more referrals through more active word-of-mouth.

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About Marti

To The Huffington Post, she’s “the High Priestess of Marketing to Women;” to TIME magazine, “the Chief Rabbi of the Sheconomy.” Renowned business guru Tom Peters calls her “the First Lady of Marketing to Women” and says she “is one of the best presenters, male or female, I’ve ever seen.” Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages,” and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years. As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide. Ms. Barletta’s consulting clients have included Diageo, Ford, Kodak, Pfizer, Volvo Worldwide and others. A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including in Australia, Chile, Dubai, Japan and Sweden. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including consumer products, financial services, travel and tourism, retail and real estate development, to name a few. She is proud to say that numerous clients have booked her for return appearances. Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing. Specialties:I show you how to attract more customers, keep them longer, and earn more money from every customer simply by getting smarter about today's mightiest market - women.

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